Media Information
Media Enquiries
For all Aboriginal Power Cup Media Enquiries please call the 24hour Media Line on 0422 007 069.
Media Kit
The 2012 Aboriginal Power Cup Media Kit is available to download by clicking here.
Latest Media Releases
- 19 May 2012 - Salisbury High School and Murray Bridge High School bring home the 2012 Aboriginal Power Cup during AFL Indigenous Round
- 17 May 2012 - Carnival kicks off for Power Cup
- 24 February 2012 - Aboriginal Power Cup to star in AFL Indigenous Round
- 4 March 2011 - Powering forward on indigenous jobs – The Power sign up to 50,000 jobs challenge
- 25 February 2011 - State Government kicks into Aboriginal Power Cup for another three years
- 24 February 2011 - Transfield Services helps Power expand Aboriginal employment outcomes
About the Cup
The Aboriginal Power Cup is an initiative of the Attorney-General’s Department in partnership with Power Community Ltd, the community development arm of the Port Adelaide Football Club, SANTOS, and the South Australian Aboriginal Sports Training Academy in the Department for Education and Child Development. The Aboriginal Power Cup is also supported by Transfield Services, Beach Energy, the Australian Employment Covenant and UniSA College.
The Aboriginal Power Cup was developed in response to key recommendations in Monsignor Cappo’s To Break the Cycle report and was modelled on a successful project from the Charlton Athletic Football Club in the United Kingdom.
The program, aligned with SACE, is an early intervention strategy that engages young people at risk using sport as a connector to encourage them to continue with their education and make positive lifestyle choices. Participating schools will be visited by past and current players from the Port Adelaide Football Club, who will help motivate the students to be their best for the competition.
The Aboriginal Power Cup is not just about football. Participating students must have a good high school attendance record and contribute curriculum work to play in the football carnival. The Aboriginal Power Cup Grand Final is played between the two teams that perform best in all aspects of the competition - not just football.
2012 marks a significant milestone with the Aboriginal Power Cup. It will be the fifth anniversary and to celebrate this achievement the Aboriginal Power Cup will culminate with a carnival and Grand Final to be held on the weekend of the AFL Indigenous round from Thursday 17 to Saturday 19 May 2012. The carnival will include skill and personal development workshops, a career expo as well as the football matches. The Grand Final Matches of the 2012 Aboriginal Power Cup will be played as a curtain raiser to the Power versus North Melbourne game at AAMI stadium on Saturday 19 May 2012.
